Privacy Policy

Pith Skin Co. (“we,” “us,” or “our”) operates the online store at pithskin.co (the “Site”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, create an account, place an order, sign up for our newsletter, or otherwise interact with us (collectively, the “Services”).

Please read this Privacy Policy carefully. By using our Services, you agree to the practices described in this policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information that identifies, relates to, describes, or can be reasonably associated with you (“Personal Information”). The categories we collect include:

Information You Provide Directly

• Account and contact information: Name, email address, phone number, username, password, billing and shipping addresses.
• Order and transaction information: Details about products you purchase, payment information (processed by third-party providers), order history, and shipping preferences.
• Communications: Information you provide when you contact customer service, submit reviews, participate in surveys, contests, or promotions, or sign up for our email newsletter or loyalty program.
• Other: Any information you voluntarily provide, such as preferences, feedback, or product interests.

Information Collected Automatically

When you browse or interact with our Site, we automatically collect:

• Usage and device information: IP address, browser type, operating system, device identifiers, pages visited, time spent on pages, and referring URLs.
• Location information: General geographic location derived from your IP address (city and country level only).
• Cookies and tracking technologies: See Section 5 below for details.

Information from Third Parties

We may receive information about you from business partners, payment processors, shipping carriers, analytics providers, advertising networks, and data brokers. For example, we may receive updated shipping address information from our carriers.

2. How We Collect Your Information

• Directly from you: through forms, the checkout process, account registration, and customer support interactions.
• Automatically: using cookies, web beacons, pixels, log files, and similar technologies as you navigate the Site.
• From third parties: when you link your social media account, use a third-party payment or shipping service, or when partners share data with us (with your consent where required).

3. How We Use Your Information

We use your Personal Information for the following purposes:

• To process and fulfill your orders, including payment processing, shipping, and handling returns or refunds.
• To create and manage your account, provide customer support, and respond to your inquiries.
• To personalize your experience, recommend products, and improve our Site and Services.
• To send you marketing communications (newsletters, promotions, product updates) if you have opted in. You can unsubscribe at any time.
• To conduct analytics, research, and improve our products and marketing.
• To prevent fraud, maintain security, and enforce our Terms of Service.
• To comply with legal obligations, respond to lawful requests from authorities, or protect our rights.

We may also use aggregated or anonymized data for any purpose without restriction.

4. How We Share Your Information

We do not sell your Personal Information. We may share it in the following limited circumstances:

• Service providers: with trusted third-party companies that help us operate our business, such as payment processors (e.g., Stripe, Shopify Payments), shipping and fulfillment partners (e.g., USPS, UPS, FedEx), email marketing and customer service platforms, analytics and advertising services (e.g., Google Analytics, Meta), and hosting and IT providers. These providers are contractually obligated to use your data only for the services they provide to us and to protect it.
• Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Legal requirements: when required by law, subpoena, court order, or government request; to protect our rights, property, or safety; or in connection with legal proceedings.
• With your consent: in any other situations where you have explicitly agreed.

We do not share your information with third parties for their own direct marketing purposes unless you have given specific consent.

5. Cookies and Similar Tracking Technologies

We use cookies (small text files stored on your device) and similar technologies to:

• Enable essential Site functions (e.g., shopping cart, account login).
• Analyze Site traffic and usage.
• Personalize content and advertising.
• Remember your preferences.

Types of cookies we use

• Strictly necessary cookies (cannot be disabled).
• Performance and analytics cookies.
• Functionality cookies.
• Advertising and targeting cookies (with your consent where required).

You can manage cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are sent. Note that disabling certain cookies may affect Site functionality. We also use third-party tracking tools such as Google Analytics. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your Personal Information from unauthorized access, use, or disclosure. These include encryption of sensitive data (e.g., SSL/TLS for checkout), secure servers, and access controls. However, no system is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We keep your Personal Information only as long as necessary for the purposes outlined in this policy or as required by law. For example:

• Order information is retained for accounting and tax purposes (typically 7 years).
• Marketing consent records are kept until you withdraw consent.
• Account data is retained while your account is active or as needed for legal purposes.

When no longer needed, we securely delete or anonymize your data.

8. Your Privacy Rights and Choices

Depending on where you live, you may have the following rights regarding your Personal Information:

• Access: request a copy of the Personal Information we hold about you.
• Correction: request that we correct inaccurate or incomplete data.
• Deletion: request that we delete your Personal Information (subject to certain exceptions, such as ongoing orders or legal obligations).
• Opt-out of marketing: unsubscribe from promotional emails at any time by clicking the “unsubscribe” link or contacting us.
• Opt-out of sale/sharing: we do not sell data; where applicable under laws like CCPA, you may opt out of sharing for targeted advertising.
• Portability: request your data in a portable format (where required by law).
• Withdraw consent: where we rely on consent, you may withdraw it.

To exercise these rights, contact us using the details in Section 12. We will respond within a reasonable time (usually 30 days). We may verify your identity before processing requests. You will not be discriminated against for exercising your rights.

If you are in the European Economic Area (EEA) or other regions with similar laws (e.g., GDPR), you also have the right to lodge a complaint with your local data protection authority.

9. Children’s Privacy

Our Services are not directed to children under 16 (or the applicable age in your jurisdiction). We do not knowingly collect Personal Information from children. If we learn we have collected data from a child without parental consent, we will delete it promptly. Parents can contact us if they believe their child has provided information.

10. International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States or other countries. We use appropriate safeguards (such as standard contractual clauses) where required by law to protect your data during transfer.

11. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to read the privacy policies of any site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated “Last Updated” date and, where appropriate, by email or prominent notice on the Site. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We will respond to your inquiry as quickly as possible.